TPA Design GmbH · Berlin · Brand & marketing agencies

Real-estate brand agency: identities, campaigns and product concepts for developments and districts.

Who they are

TPA is a Berlin agency that does one thing: real-estate brands. For 25 years the team has built identities for developments, districts and portfolios — from naming and design to campaigns, sales materials and showrooms.

The cases speak the language of the industry: the district development Am Tacheles, the Ku'damm transformation FÜRST, the 10-hectare Werkstadt site in Kassel, residential brands like GLINT, SAPPHIRE by Daniel Libeskind and WAVE Waterside Living, and corporate brands like Dawonia.

TPA frames its work as the Four Dimensions of Real Estate: brand, communication tools, product concepts and strategy — one system rather than four disciplines.

Together on VipeOS

As an agency partner, TPA brings the brand and campaign layer into VipeOS projects: what TPA develops for a development — identity, story, sales communication — runs on the platform in Vipe Brand Studio, Reach and Close, where it keeps working through letting, sales and operations.

Vipe Brand StudioVipe ReachVipe Close

What they do

  • Real Estate BrandsIdentities for developments, districts and companies — from architecture to campaign.
  • Sales & Communication ToolsExposés, websites, showrooms, events and social — communication built to sell.
  • Product Concepts & SolutionsReal-estate products and district concepts: Silver Living, Urban Village, New Work.
  • Strategy & PerformanceFraming sessions, audience definition, user journeys and communication strategy.

Selected work

Am Tacheles · FÜRST · Werkstadt Kassel · GLINT · SAPPHIRE by Daniel Libeskind · WAVE Waterside Living · DSTRCT.Berlin · Dawonia · Tertianum · Im Wirtschaftswunder

Recognition

  • Red Dot Award, Communication Design (Am Tacheles — After Now; GLINT)
  • European Property Awards, Best Development Marketing Germany (GLINT, WAVE, SAPPHIRE)
  • Immobilien-Marketing-Award, residential (GLINT; SAPPHIRE; Metropol Park)
  • immobilienmanager Award, communication

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