Live
Campaign Engine
One planner for Meta, Google, portals, print and out-of-home, steered by cost per viewing rather than cost per click.
Campaign Engine distributes budget across Meta, Google, YouTube, portals, print, out-of-home and newsletters from a single calendar, with editable marketing-wave templates for teaser, launch, milestone and final push. Creative and copy are generated from your imagery and Vipe-DNA per channel format, and Scout personas are translated into channel targeting — with an AGG guardrail that blocks discrimination-prone targeting traits before a campaign can go live. Attribution runs through to the viewing or enquiry, not just the click, so budget shifts automatically toward the channels that produce actual visits. QR codes on each print motif close the print-to-digital loop with location-tagged tracking.
Features
- Cross-channel budget planner with wave templates
- On-brand creative and copy generated per channel format
- Persona-to-targeting translation with an AGG block
- Cost-per-viewing as the steering metric
- Automatic budget reallocation between channels
- QR codes make print and out-of-home measurable
- Milestone triggers (permit, topping-out, 50% sold)
- Portfolio view across multiple projects
